Anyone can love the postcard version of New York. It takes an Everyperson-Hero to love the beautiful, chaotic, and complicated reality. This hoodie is a testament to that tested, unbreakable love—a love that’s been through the fire and back.
Each hoodie is individually ice-dyed, creating a unique, weathered canvas that mirrors the city's vibrant, unpredictable energy. Across this landscape, the iconic "I ❤️ NY" is deconstructed and reborn. The letters are a bold, high-density statement, while the heart is a three-dimensional, textured shield—a symbol of a love that’s been battered but remains whole. This isn’t a souvenir; it’s a statement that your connection to the city is real, resilient, and forged in the concrete jungle. This is proof of survival.
This unisex classic mid-weight hoodie is spun from our premium 3-end fleece, making it crazy soft, and under 5% shrinkage. It features a comfortable, relaxed fit, making it perfect for everyday.
